Amazon Agency Pricing: Fee Models and What You Pay
Amazon agencies charge in four ways: a flat monthly retainer, a percentage of ad spend, a percentage of sales, or a one-off project fee. Many combine two of these. What you pay depends on scope (ads only, or the whole account), your catalog size and how many marketplaces you sell on. Our published plans run from $700 to $3,500 per month, with one-off services starting at $10 per listing. The rest of this guide shows how to read any quote, including ours.
TL;DR
- Expect one of four fee models: flat retainer, percentage of ad spend, percentage of sales, or a fixed project fee. Hybrids are common.
- The agency fee is separate from Amazon’s own costs (selling plan, referral fees) and from your ad spend, so a quote is never your full budget.
- Scope drives price more than anything else: ads only, catalog work, account health and full-cycle operations are different jobs.
- Our plans are $700 (Starter), $800 (Launch), from $1,200 (Growth) and $3,500 (Premium) per month, plus a 25-40% profit share model.
- To judge a quote, compare the fee with the profit the work should add, not with revenue.
Table of Contents
- The four ways Amazon agencies charge
- What you pay Amazon is separate from the agency fee
- What drives the price
- What is usually included, and what costs extra
- Our published prices
- Agency, freelancer, software or in-house
- Our view on paying for Amazon management
- How to judge a quote
- Getting started
- FAQ
- Sources
The four ways Amazon agencies charge
Most pricing you will see falls into these structures.
Flat monthly retainer. You pay a fixed amount each month for a defined scope. It is the easiest to budget and the model most account management teams use. The risk is a vague scope, so ask for the deliverables in writing.
Percentage of ad spend. Common for pay-per-click management. The agency takes a share of what you spend on Amazon Ads. It is simple, but the fee rises when your spend rises, whether or not results do. Pair it with a target for return on ad spend.
Percentage of sales. The agency earns a share of revenue, often on top of a base fee. It aligns the agency with growth, but check whether the percentage applies to total sales or only to the increase over a baseline.
Project or one-off fee. A listing build, an audit, a suspension appeal or an automation setup is priced as a single job. This suits work with a clear end point.
A fifth structure sits between these: performance or profit share. The agency is paid from the results it produces. We offer this for full-cycle e-commerce management at 25-40%, and the exact terms are set out on our pricing page.
What you pay Amazon is separate from the agency fee
When you compare agencies, keep three budgets apart.
- Amazon’s selling costs. Amazon’s Professional selling plan is $39.99 per month, and referral fees are charged per sale by category, with a minimum amount per item. Fulfillment and storage fees come on top if you use FBA.
- Ad spend. Sponsored ads are cost-per-click, and Amazon states there is no minimum spend requirement, so you can start with as little as $10 and set your own daily budget and bids. The agency does not pay for clicks. You do.
- The agency fee. This is the figure on the quote, and it covers labor and tools.
A quote that says “$1,500 per month” can mean very different total commitments depending on whether ad spend is $500 or $15,000. Always ask what budget the agency assumes.
What drives the price
Two agencies quoting the same brand can differ by thousands of dollars. Usually the gap comes from these factors.
Scope of work
Ads only, catalog and listing optimization, inventory planning, account health, customer messages, and reporting are separate workloads. A narrow scope costs less, but gaps between services (for example, ads running to listings nobody is maintaining) tend to waste the money you spend elsewhere.
Catalog size
More SKUs mean more listings to build, more content to keep accurate and more stock to track. Per-listing pricing makes this visible: our product listing service is $10 per listing, so 200 listings is $2,000 one-off.
Ad spend and sales volume
Higher spend means more campaigns, more search term review and more daily adjustments. Many agencies scale their fee with revenue for the same reason.
Number of marketplaces
Amazon, Walmart, Shopify, eBay, TikTok Shop and Temu each have their own rules, feeds and fee structures. Running several channels from one inventory is where automation pays for itself, because stock and price mismatches are expensive.
Account condition
An account with suspensions, payment holds or negative feedback needs recovery work before growth work. That is normally priced as a separate project.
What is usually included, and what costs extra
Before you sign, get a line-by-line list. These items are often where a quote and an invoice diverge.
| Item | Often in the retainer | Often billed separately |
|---|---|---|
| Campaign management | Yes | Ad spend itself |
| Listing copy and images | Sometimes | Per-listing or per-batch fees |
| Account health monitoring | Sometimes | Appeals and reinstatement |
| Reporting | Yes | Custom dashboards |
| Store or website build | Rarely | One-off build fee |
| Software or automation | Rarely | Project fee |
| Setup or onboarding | Varies | Setup fee |
Also ask about contract length and notice period. Shorter terms with clear exit conditions protect you if the fit is wrong.
Our published prices
We publish our rates so you can compare them with any other quote. Everything below is from our pricing page as read on November 4, 2026.
Monthly management plans
| Plan | Price |
|---|---|
| Starter | $700 per month |
| Launch | $800 per month |
| Growth | from $1,200 per month |
| Premium | $3,500 per month |
| Performance / Profit Share | 25-40% |
The plans differ in how much of the operation we run for you. The pricing page lists what each one covers, so match it to your channels and catalog.
Add-on and project services
| Service | Price |
|---|---|
| Product Listings | $10 per listing |
| Ads Launchpad | $550 per month |
| Store Suspension Appeal | $750 per case |
| Full Account Reinstatement | $650 one-off |
| Basic AI Workflow & Bot Automation | $200 one-off |
| Basic Maintenance | $100 per month |
| Premium CRO & Sync Maintenance | $500 per month |
Store and software builds are priced as one-off projects too: a Starter Store at $200, a Growth Store at $700-$750 and a Premium Custom Build at $1,150-$1,350. A Custom Web App or SaaS MVP is $700, and a Native Mobile App or Enterprise Software project is $1,350.
Agency, freelancer, software or in-house
The right option depends on how much of the work is repeatable and how much needs judgment.
In-house hire. You get full-time focus and deep brand knowledge. You also carry salary, benefits, tools and management time, and one person cannot cover ads, catalog, logistics and account health equally well.
Freelancer. Good for a defined task such as a listing refresh or a campaign restructure. Coverage is limited to one person’s availability and skills.
Software. Tools can automate bidding rules, repricing and stock sync. They do not decide strategy, and someone still has to read the results.
Agency. A team covers several disciplines for one fee. The quality gap between agencies is large, so check that the people doing the work operate inside your account, not only advise.
We combine the last two. Our team works inside client accounts every day, and we automate the repeatable tasks (inventory, pricing, support, catalog and fulfillment workflows) so the retainer goes toward decisions rather than data entry. You can see how that is built on our AI automation page.
Perspective
Our view on paying for Amazon management
Price per month is the wrong first question. A cheaper retainer that leaves your inventory out of sync, your listings stale and your account health unwatched costs more than it saves. We think the right question is who is accountable for the whole account.
That is why we built an operations desk rather than an advisory service. Our team handles onboarding, catalog, inventory, ads and account health, and steps in for emergency suspension recovery when something breaks. We track ROI continuously, and our clients report an average ROI of 291%. That figure is our own measure across client engagements.
We also think fees should be explainable. Our plans are published, our scope is documented in contracts, and where it fits, we offer a profit share so our income rises when yours does. Automating the repeatable work is how we keep those prices workable for brands that are still scaling.
Lura
How to judge a quote
Use this process on any proposal, including ours.
- Write down your margin first. Revenue is not profit. Work out contribution margin per unit after Amazon fees, shipping and cost of goods.
- Estimate the profit the work should add. If the fee is $3,500 per month, how much extra monthly profit does the agency need to produce to break even? That number tells you whether the plan is realistic for your size.
- Ask what is in scope, in writing. Channels, number of listings, ad campaigns, reporting cadence, response times.
- Ask who does the work. A named team working in your account is different from a sales call followed by a ticket queue.
- Check the fee structure against your growth plan. Percentage fees grow with you. Flat fees are predictable if you are stable.
- Confirm exit terms. Notice period, handover of your assets and account access.
- Ask for the reporting you will receive. Sales, ad efficiency, inventory and account health should all be in it.
A worked example
Say you sell 150 products and want them all rebuilt and then managed. Listings at $10 each is $1,500 one-off. Add the Launch plan at $800 per month, and your first-month fee is $2,300, then $800 per month after that, plus your own ad spend and Amazon’s fees. If the new listings and ad structure add more than $800 of monthly profit, the retainer has paid for itself. Your actual numbers will differ, but the method holds for any quote.
Getting started
If you want a quote built around your channels, catalog size and account condition, start with our Amazon and marketplace management plans. We manage Amazon, Walmart, Shopify, eBay, TikTok Shop and Temu, and we can scope a store build, automation project or suspension recovery alongside it.
If your account is suspended right now, our Store Suspension Appeal is $750 per case and Full Account Reinstatement is $650. Both are listed with the rest of our services.
FAQ
How much does an Amazon agency cost?
It depends on scope. Retainers, percentage fees and project fees are all used, and the cost rises with catalog size, ad spend and the number of channels. Our monthly plans are $700 (Starter), $800 (Launch), from $1,200 (Growth) and $3,500 (Premium), and the details are on our pricing page.
Is Amazon account management cost separate from ad spend?
Yes. The management fee pays for the team’s work. Your ad budget goes to Amazon, which charges per click, and Amazon sets no minimum spend for sponsored ads. Budget for both, plus Amazon’s selling plan and referral fees.
Is a percentage-of-sales fee better than a flat retainer?
Neither wins in every case. A flat retainer is predictable, while a percentage ties the agency’s income to your sales. If you want costs linked to results, our Performance / Profit Share model is 25-40%.
Can I pay only for the work I need, such as listings or an appeal?
Yes. Many jobs are priced individually, for example product listings at $10 each or a suspension appeal at $750 per case. You can add ongoing management later if you want it.